This post shows how video clips can be lightened or darkened. Ideally, interviews, b-roll and other types of video shots look perfect when done in the field.
But should that not be the case, this brief tutorial found on YouTube can help.
Here is an example of using this Premiere Pro lighting tool to improve a video clip. Below are still shots before and after.
In my video production and editing class I gave the students a basic first assignment to post a 30-second video. Introduce yourself and/or talk about what you like about going to school at SC State. Pretty simple assignment, but one that also brings into play on-camera presentation and delivery and shooting, composing video and getting good audio.